Fashion retailing, where and how to purchase

Next In Fashion (NIF) is a reality show and fashion design competition series debuting on Netflix in January 2020. Over ten episodes, eighteen designers compete in rounds based on design trends and styles that influence what people wear worldwide. + The winner of NIF, Minju Kim is from South Korea and started her own label in 2014 with her sister who runs the business side of the brand. We are very proud of her award. New star was born. Although the choice of patterns and colors is tricky, she seems to have been highly regarded for applying patterns and colors to her own style. The birth of such a star-class designer will give a stimulus to Dongdaemun designers. In Dongdaemun market, there are many people who design dreams. In other word, they want to be a famous designer and have a big dream of developing their own brand and becoming a wealthy merchant.  Needless to say, any dream will come truly to those who work diligently. As we discussed with SeoulClick CEO & ex...

The 2nd Dongdaemun Myth, which the Curtain has already risen (Smart Management of Sewing Factories) In the growing trend of online commerce, we can argue that Dongdaemun merchants are rewriting a miracle story that happened over 20 years ago. Rather, it is true that the curtain of the 2nd Dongdaemun myth has already risen. “Good begun is half done.” Like this Korean proverb, the increase of online commerce is the necessary condition of the 2nd Dongdaemun myth. If so, what is the sufficient condition of the 2nd Dongdaemun myth? As we all know, Dongdaemun merchants have been selling designer fashion products at low prices since early 2000s. Since then, the growth of Dongdaemun market and Its mythical management performance was due to the hard work of human resources which has worked in many sewing factories located in the northern region (Gangbuk) of the Han river in Seoul as well as Dongdaemun merchants. Originally, miracles or myths cannot be done by people. That is to ...

As we often discussed, wholesalers in Dongdaemun market have continued to grow and develop their business size and performance with a peculiar marketing strategy of ‘selling good fashion products at lower prices’. Recently, however, the number of local retailers and foreign buyers visiting Dongdaemun wholesale market has declined significantly. Many people have been greatly worried about the difficult situation of Dongdaemun market. Is Dongdaemun market a chronic management crisis? Or is the market's future situation really dark? Instead of answering this question, we need to think about the causes of today's management crisis in Dongdaemun market. Depending on the idea, the phenomenon is due to the concentration of population in Seoul and the metropolitan area, and the recession of the local economy caused by the aftermath. As well as, there is a big reason for the rapid increase in the size of online commerce. On the other hand, such an increase in online com...

“We don’t want our clothes to exploit people or destroy our planet. Buying less, choose well.”   In the midst of the side effects of the fast fashion business of firms like Zara, H&M, UNIQLO, Forever21, and so., which mass-produces low quality fashion products and supplies them at low prices, the fashion revolution and its movement has been under this declaration. “Wow, this kind of wholesale market like a department store is in the Dongdaemun Fashion Cluster!” If anyone goes to apM Place, they will feel like watching fashion shows at another premium shopping mall giving an inspiration of going in and out of ultra-modern DDP. Foreign tourists, perhaps many retailers or buyers will not only be very excited, but also be able to meet their biz wants and needs.   “I love the interior layout as well as the collections. It’s definitely a boutique with really good designer items.” + Even though the Dong...

  One day, two fashion designers had a conversation at a coffee shop in Dongdaemun market.   “I finally decided to open up my own fashion wholesale shop in this market.” “Well. I respect the decision you’ve made. But there are lots of clothe shops. It seems risky.” One of the designers who decided to start-up said so firmly. “I know well. But I’ve been dying to start my own business. I’ll take my chances.” As such, many unknown Dongdaemun designers said tha t we want to do something very much as if one little boy is dying to meet his mother away. People also are saying that we are dying for a glass of water. Nowadays, people are very worried about the excessive competition in Dongdaemun market. The difficulties of many people who work hard every night in Dongdaemun market will still exist. Merchants in the market finished their work and closed the shops and took a long sigh. Then they would say Shakespeare’s monologue. “We did a good job last ...

Surprisingly, many fast fashion companies are now in crisis. Of course, there are many causes of the crisis. And in the many causes there are solutions. It is also true that there is opportunity in the midst chaos like the war of losing a lot of life and property. Although it is forgotten, Aesop’s stories in the 6th century BC about ‘Four Oxen and One Lion’ exists . One lion saw four oxen in a field. The lion then attacked the bulls several times. Oxen defended against the lion ’s attack, with the tails touching each other and drawing a round circle. They resisted the lion’s attack with their horns. At last, they had a quarrel among themselves, and each went off to pasture alone in a separate corner of the field. Then the lion attacked them one by one and soon made an end to all four oxen.   “We repair the stall after losing oxen.” It is late. The lesson of the story is that, the fence was not a protective wall. As Simon Sinek claims, oxen were able to avoid ...

Nowadays, many consumers tend to buy famous fashion products simply by looking at the logo or brand. Most of them often do not get consumption satisfaction in the personalized trend for consumer preference. On the other hand, consumers who have purchased Dongdaemun fashion products will find the beauty in places they did not expect. Unlike global luxury brands, Dongdaemun fashion products are made by a number of unnamed designers and are more diverse than anything else. Many Dongdaemun fashion brands with 30,000 or more are different or diverse. Even though there are so many designer brands, every store’s fashion product is never uniform, same, or monotone. In this regard, Dongdaemun fashion products have strong market competitiveness thanks to the creativity of ‘many designers’ working together in each store. We are sure that designers working in Dongdaemun market tend to create demand for their customers by tr...