Fashion retailing, where and how to purchase

 In the fashion marketing we are discussing now, consumer behavior can be the starting point. This is contrary to calling them final consumer, based on the fact that any fashion   product flows from producer to consumer. Considering that the production of any fashion product is made according to the demand based on consumer needs, however, it is correct to say that the producer behavior also begins with the consumer behavior.  They, fashion consumers, satisfy their basic needs by buying clothing or fashion accessories for personal use or as a gift for others. Fashion marketers, therefore, need to know what they are buying and how much they are buying. This is exactly what Scott Cook, a director of eBay, advised us to do.  “Instead of focusing on the competition, focus on the consumer.” + This marketing strategy that focuses on consumers rather than competitors can be found in the light of a way to achieve its business performance. In relation to this debate, con...

  “The product is good, fast, cheap, and pick two options from them.”   The issue of choosing among these three factors is used in university textbooks. This theory focuses on three marketing & promotion strategies such as good quality, fast speed and low price which are very important, but it is not easy to integrate them all together into one.   The concept of triple factor tells us that there are three limitations to using any marketing strategy tool as follow. (1) Develop something quickly and of high quality, but it will be very costly to do. (2) Develop something quickly and cheaply, but it will not be of high quality. (3) Develop something of high quality and low cost, but it will take a long time.   Dongdaemun market, however, overcame the limit through triple management by balancing the importance of products, speed and price. Will this work well in the market? Or, as everyone says,  “Merchants lie like having lunch or dinner every day.”...