‘apM Place’ and Fashion Revolution


“We don’t want our clothes to exploit people or destroy our planet. Buying less, choose well.”  
In the midst of the side effects of the fast fashion business of firms like Zara, H&M, UNIQLO, Forever21, and so., which mass-produces low quality fashion products and supplies them at low prices, the fashion revolution and its movement has been under this declaration.
“Wow, this kind of wholesale market like a department store is in the Dongdaemun Fashion Cluster!”




If anyone goes to apM Place, they will feel like watching fashion shows at another premium shopping mall giving an inspiration of going in and out of ultra-modern DDP. Foreign tourists, perhaps many retailers or buyers will not only be very excited, but also be able to meet their biz wants and needs.


  “I love the interior layout as well as the collections. It’s definitely a boutique with really good designer items.” +

Even though the Dongdaemun myth has happened a long time ago, many domestic and foreign consumers perceive Dongdaemun fashion products as not so good. They have been thinking that the price of the product is cheap and the quality is low as well.

On the other hand, the quality of the commodities sold in apM Place is not much different from the department store, but its wholesale price is cheaper than the department store. Also, it is very convenient to shop because all the aisles are wide and each shop has large space.


Unlike other Dongdaemun wholesale markets, known as one of phantom (Tokkebi or night) market, apM Place opens 24 hours a day (from night to daytime). In addition, the wholesale market provides the best customer service so that fashion retailers and buyers at home and abroad can ‘buying and choose well’ designer products at a reasonable price.

As SeoulClick Lee Yong Woo said, it is the birthplace of ‘fashion revolution’ in Dongdaemun market.
 + Wilbur Suen, April 9, 2016, aroimakmak.com
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Bong Sul (Advisor, SeoulClick)
 Read more: Bong (Bong Sik) Sul, Dongdaemun Style, ebook.kstudy.com, Seoul, 2019.

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