Fashion retailing, where and how to purchase

In the fashion marketing, the strategy of customer service can be interpreted as the moment of truth when executives and employees of a company provide bonus of physical goods and services such as shopping convenience to customers. As an interaction between the product buyers and the company selling the product, better customer service often improves the company’s business performance while increasing the level of loyalty of the customers to a brand. That is why Nordstrom, a prestigious department store, is captivating the hearts of many shoppers with this customer service strategy. “Be willing to say ‘Yes!’ every time.” + Mr. Lee Yong-woo, CEO of an export company of Dongdaemun fashion is sending a message as follows.  “In the era of COVID-19 Pandemic, we will seek online and Un-tact trade for buyers and retailers around the world through rationalization of the supply-side management. The rationalization of such a management not only balancing the importance of product, speed and ...

“Dongdaemun market is one of the world’s leading business system with one-stop supply chain that includes design, fabric and parts procurement, sewing and physical distribution.” Professor Janice H. Hammond from Harvard Business School explained. + As everyone knows, Dongdaemun market immediately sells fashion products manufactured by many sewing factories around the market. On the other hand, few people know the story of the birth of such a sewing factory. After the Korean war, which lasted for three years from 1950, the Pyeonghwa Market with such a business system was first created on this marketplace. In the Pyeonghwa Market, shops were open on the first floor, and sewing factories were located on the second and third floors. When designing the market building, some of sewing factories were also put together.  According to this unique business system, merchants in Dongdaemun market produced and sold fashion products in one place. It was a wonderful thing. Since then, the sewing ...