Every Day is a Fashion Show
Recently, Seoul Fashion Week, which is held every year since 2000 has become widely known as world’s top five fashion shows with collections in Paris, Milan, London, and New York. Such a fashion show is a strategic tool which cannot be overlooked in fashion marketing. Conceptually, one of the fashion shows is a channel of communication between fashion designers and customers where designers showcase new ideas through merchandise on live models. As a result, fashion shows can tend to be more conceptual and focused on a higher level of idea. One column continues this discussion. “Whatever the fashion, it is the choice of customers whether or not to accept a trend. Thus, fashion shows are a tool the latest trend to show.” + Unlike previous years, the Spring-Summer 2021 Seoul Collection opened and reached consumers and fashion buyers around the world through an online platform due to the Coronavirus Pandemic. Are these virtual fashion shows the future of fashion weeks? We think that t...