Start-up and a Formula of Success


 One day, two fashion designers had a conversation at a coffee shop in Dongdaemun market.

 “I finally decided to open up my own fashion wholesale shop in this market.”

“Well. I respect the decision you’ve made. But there are lots of clothe shops. It seems risky.”

One of the designers who decided to start-up said so firmly. “I know well. But I’ve been dying to start my own business. I’ll take my chances.”

As such, many unknown Dongdaemun designers said that we want to do something very much as if one little boy is dying to meet his mother away. People also are saying that we are dying for a glass of water.


Nowadays, people are very worried about the excessive competition in Dongdaemun market. The difficulties of many people who work hard every night in Dongdaemun market will still exist.

Merchants in the market finished their work and closed the shops and took a long sigh. Then they would say Shakespeare’s monologue.

“We did a good job last night, because we are alive now. Right. To be, or not to be. That’s the problem.”

SeoulClick CEO Lee Yong Woo, however, said that the Dongdaemun marketplace is a land with opportunity. We agree with him. Of course, the business environment of the marketplace is difficult. But those merchants who do their best with aspirations can achieve the expected business performance.

Like famous professional baseball player Sam Ewing commented, success has a simple formula. That’s (1) do your best, and (2) people like it.
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Bong Sul (Advisor, SeoulClick)
 Read more: Bong (Bong Sik) Sul, Dongdaemun Style, ebook.kstudy.com, Seoul, 2019.

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