Dongdaemun Merchant Princes and Entrepreneurship
In terms of conceptual differences, entrepreneur is a person who organizes and operates a business venture and assumes much of the associated risk while merchant is a person who traffics in commodities for profit. This discussion is widely accepted. In Dongdaemun market, however, there are many merchant princes with entrepreneurship. “We do not trust fashion, but we rather believe in the customer. We think that life is so short that it is difficult to meet the same customers every day.” + In fact, most consumers often confuse the value of the logo with the emotional value of any fashion product. But fashion products are truly never a logo. Rather, fashion products enhance customers’ preference with the emotional value of images such as silhouette. With entrepreneurship, Dongdaemun wholesalers do not simply sell fashion products that have already been produced. They work ‘to produce’ fashion products based on the creative behavior of Dongda...