Fashion Marketing and Quality First
As the headlines of big news from the world’s leading media, Lee Kun-hee, Samsung Chairman who transformed the small television maker into a global giant of consumer electronics, left us at the age of 78. According to “Samsung Electronics and the Struggle for Leadership of the Electronics Industry,” a 2010 book on the company by Tony Michell, the Gumi factory’s 2,000 workers gathered in a courtyard and were made to wear headbands labeled “Quality First.” Mr. Lee and his board of directors sat under a banner that read “Quality Is My Pride.” + The New York Times continued to introduce the realistic report in this book. “Together they watched as $50 million worth of phones, fax machines and other inventory was smashed to bits and set ablaze. The employees wept.” In the next 10 years, the company has been reborn as a world-class company. It is true that it was due to the management strategy of ‘Quality First’ that Chairman Lee pursued. Many merchants in Dongdaemun market have also be...