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Showing posts with the label #K-fashion and Korean wave

The 2nd Dongdaemun Myth, which the Curtain has already risen (Spread of Online Commerce)

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As we often discussed, wholesalers in Dongdaemun market have continued to grow and develop their business size and performance with a peculiar marketing strategy of ‘selling good fashion products at lower prices’. Recently, however, the number of local retailers and foreign buyers visiting Dongdaemun wholesale market has declined significantly. Many people have been greatly worried about the difficult situation of Dongdaemun market. Is Dongdaemun market a chronic management crisis? Or is the market's future situation really dark? Instead of answering this question, we need to think about the causes of today's management crisis in Dongdaemun market. Depending on the idea, the phenomenon is due to the concentration of population in Seoul and the metropolitan area, and the recession of the local economy caused by the aftermath. As well as, there is a big reason for the rapid increase in the size of online commerce. On the other hand, such an increase in online com...

‘apM Place’ and Fashion Revolution

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“We don’t want our clothes to exploit people or destroy our planet. Buying less, choose well.”   In the midst of the side effects of the fast fashion business of firms like Zara, H&M, UNIQLO, Forever21, and so., which mass-produces low quality fashion products and supplies them at low prices, the fashion revolution and its movement has been under this declaration. “Wow, this kind of wholesale market like a department store is in the Dongdaemun Fashion Cluster!” If anyone goes to apM Place, they will feel like watching fashion shows at another premium shopping mall giving an inspiration of going in and out of ultra-modern DDP. Foreign tourists, perhaps many retailers or buyers will not only be very excited, but also be able to meet their biz wants and needs.   “I love the interior layout as well as the collections. It’s definitely a boutique with really good designer items.” + Even though the Dong...