Fashion Marketing and the 3Ps Strategic Approach
The 4Ps of marketing is one of strategies that has been widely adopted in the business world since the 1960s. According to 4Ps theory for marketing, the strategic tools are product, price, place, and promotion. Since then, some companies have been pursuing the 5Ps marketing mix including ‘people’ as a new strategic alternative. In addition, the spread of discussions such as the 7Ps marketing mix has continued as well. And, in the end, new strategies such as the 20Ps marketing mix have been proposed. + The marketing mix of 20Ps includes not only 4Ps, but also new strategic elements such as people, planning, persuasion, publicity, passion. As to the rest, the 20Ps marketing mix includes important elements such as push-pull, packaging, profit, power, partnership, productivity, positioning, perception, positivism, professionalism, personality as well. Many of these strategic tools will help any fashion company achieve its marketing performance. On th...