Dongdaemun Style of Fashion Marketing
“Fashion fades, style is eternal.” + A fashion legend Yves Saint Laurent said. Unlike his discussion, however, fad has a short life-cycle, but fashion has a long life-cycle, so consumer preference for a fashion product continues for a while. Of course, style is a keyword used when some of fashion products lead to standardized customs like his discussion. As such, fashion marketing is a business activity based on meaning like the compound word of ‘market’ and ‘ing’ for fashion products. Be the matter what it may, marketing is different from ‘selling’, one of the business activities in the market. In particularly, it’s not only to sell products that are already manufactured in the market. In other words, it is correct to say that fashion marketing is not just selling, but producing. That’s why fashion business companies are often interested in surveying and analyzing consumer needs and wants. Philp Kotler also had the same view. “Marketing is becom...