Fashion retailing, where and how to purchase

The 2nd Dongdaemun Myth, which the Curtain has already risen (Smart Management of Sewing Factories) In the growing trend of online commerce, we can argue that Dongdaemun merchants are rewriting a miracle story that happened over 20 years ago. Rather, it is true that the curtain of the 2nd Dongdaemun myth has already risen. “Good begun is half done.” Like this Korean proverb, the increase of online commerce is the necessary condition of the 2nd Dongdaemun myth. If so, what is the sufficient condition of the 2nd Dongdaemun myth? As we all know, Dongdaemun merchants have been selling designer fashion products at low prices since early 2000s. Since then, the growth of Dongdaemun market and Its mythical management performance was due to the hard work of human resources which has worked in many sewing factories located in the northern region (Gangbuk) of the Han river in Seoul as well as Dongdaemun merchants. Originally, miracles or myths cannot be done by people. That is to ...

As we often discussed, wholesalers in Dongdaemun market have continued to grow and develop their business size and performance with a peculiar marketing strategy of ‘selling good fashion products at lower prices’. Recently, however, the number of local retailers and foreign buyers visiting Dongdaemun wholesale market has declined significantly. Many people have been greatly worried about the difficult situation of Dongdaemun market. Is Dongdaemun market a chronic management crisis? Or is the market's future situation really dark? Instead of answering this question, we need to think about the causes of today's management crisis in Dongdaemun market. Depending on the idea, the phenomenon is due to the concentration of population in Seoul and the metropolitan area, and the recession of the local economy caused by the aftermath. As well as, there is a big reason for the rapid increase in the size of online commerce. On the other hand, such an increase in online com...

“We don’t want our clothes to exploit people or destroy our planet. Buying less, choose well.”   In the midst of the side effects of the fast fashion business of firms like Zara, H&M, UNIQLO, Forever21, and so., which mass-produces low quality fashion products and supplies them at low prices, the fashion revolution and its movement has been under this declaration. “Wow, this kind of wholesale market like a department store is in the Dongdaemun Fashion Cluster!” If anyone goes to apM Place, they will feel like watching fashion shows at another premium shopping mall giving an inspiration of going in and out of ultra-modern DDP. Foreign tourists, perhaps many retailers or buyers will not only be very excited, but also be able to meet their biz wants and needs.   “I love the interior layout as well as the collections. It’s definitely a boutique with really good designer items.” + Even though the Dong...