Fashion retailing, where and how to purchase

  Up to the present, many wholesalers have led the sustainable growth of the Dongdaemun market. This is because Dongdaemun wholesalers’ sales are estimated to account for 90% of the total market sales.   Needless to say, Dongdaemun wholesalers, which own about 30,000 stores, are small but have strong market competitiveness.   Despite the accumulation of commerce experience and its management know-how, however, Dongdaemun wholesalers are facing a serious structural crisis due to rapid changes in the post-development market environment. Surprisingly, Dongdaemun wholesalers in the crisis faced even greater difficulties due to the unprecedented crisis such as COVID-19 coronavirus pandemic.   Under these circumstances, what should Dongdaemun wholesalers do? Charles Darwin, Author of ‘On the Origin of Species’, one of the historical famous books said.   “It is not the strongest of the species that survives, nor the most intelligent, but the one most adaptable ...