Fashion retailing, where and how to purchase

“Dongdaemun market is one of the world’s leading business system with one-stop supply chain that includes design, fabric and parts procurement, sewing and physical distribution.” Professor Janice H. Hammond from Harvard Business School explained. + As everyone knows, Dongdaemun market immediately sells fashion products manufactured by many sewing factories around the market. On the other hand, few people know the story of the birth of such a sewing factory. After the Korean war, which lasted for three years from 1950, the Pyeonghwa Market with such a business system was first created on this marketplace. In the Pyeonghwa Market, shops were open on the first floor, and sewing factories were located on the second and third floors. When designing the market building, some of sewing factories were also put together.  According to this unique business system, merchants in Dongdaemun market produced and sold fashion products in one place. It was a wonderful thing. Since then, the sewing ...

The 2nd Dongdaemun Myth, which the Curtain has already risen (Smart Management of Sewing Factories) In the growing trend of online commerce, we can argue that Dongdaemun merchants are rewriting a miracle story that happened over 20 years ago. Rather, it is true that the curtain of the 2nd Dongdaemun myth has already risen. “Good begun is half done.” Like this Korean proverb, the increase of online commerce is the necessary condition of the 2nd Dongdaemun myth. If so, what is the sufficient condition of the 2nd Dongdaemun myth? As we all know, Dongdaemun merchants have been selling designer fashion products at low prices since early 2000s. Since then, the growth of Dongdaemun market and Its mythical management performance was due to the hard work of human resources which has worked in many sewing factories located in the northern region (Gangbuk) of the Han river in Seoul as well as Dongdaemun merchants. Originally, miracles or myths cannot be done by people. That is to ...