K-fashion and the Midas Touch


Nowadays, many consumers tend to buy famous fashion products simply by looking at the logo or brand. Most of them often do not get consumption satisfaction in the personalized trend for consumer preference.

On the other hand, consumers who have purchased Dongdaemun fashion products will find the beauty in places they did not expect.

Unlike global luxury brands, Dongdaemun fashion products are made by a number of unnamed designers and are more diverse than anything else. Many Dongdaemun fashion brands with 30,000 or more are different or diverse. Even though there are so many designer brands, every store’s fashion product is never uniform, same, or monotone.


In this regard, Dongdaemun fashion products have strong market competitiveness thanks to the creativity of ‘many designers’ working together in each store.

We are sure that designers working in Dongdaemun market tend to create demand for their customers by trying to increase the emotional value of their products. What they design and produce is called the designer’s brand, and it is a marketing strategy to enhance the emotional value of the product.

They are like the Midas touch, a legend that everything touching by the hand turns into gold. That’s right.

In fact, the continued growth of the Dongdaemun market and its business performance have been achieved by the hands of many designers increasing the emotional value of products designed with love and care for customers.

“Passion is fashion.”

 Like this discussion, designers can produce good fashion clothing if they work passionate. Fortunately, there are many enthusiastic designers in Dongdaemun market.

SeoulClick CEO Lee Yong Woo shouts that we must sell more Dongdaemun fashion products throughout the global market to inspire creativity in the income stability of many Dongdaemun designers.

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Bong Sul (Advisor, SeoulClick)
Read more: Bong (Bong Sik) Sul, Dongdaemun Style, kstudy.com, Seoul, 2019.


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