Confidence & entrepreneurial designers #26

 www.seoulclick.com

Bong Sul (Ph D., Advisor)


Fashion retailing, where and how to purchase? 

Confidence & entrepreneurial designers <26>


Quite a few designers are an important human resource in Dongdaemun market.


The role of a fashion designer is different for each company, but as an entrepreneur, a fashion designer should have a customer satisfaction management mind along with creative design.


There are so many entrepreneurial designers in Dongdaemun market. It is the pride of the market.

“Everything in the garden is lovely.”



Comments

Post a Comment

Popular posts from this blog

Dongdaemun Fashion and Supply-side Management

Image
  We often discuss whether the source of any fashion product is a design lab and a sewing factory, or a market to meet consumers. The issue of debate is whether it is a push on the supply side or a pull on the demand side. In fact, accounts differ.   Of course, designers’ creative designs, production in sewing factories, and supply and shipment to the wholesale market are made according to the consumer needs or preferences, and their desires. Some of suppliers, however, act as a driving force to stimulate and induce fashion consumers’ preferences and willingness to buy.   In Dongdaemun market, many designers, entrepreneurial wholesalers, and many small and medium-sized sewing factories scattered in Gangbuk, Seoul, as well as shops of an innumerable number of textiles and various fashion parts, are focused mainly on supply- side management.   They make decisions together or separately. They are partners, but sometimes competitors. Business behavior between these partn...
Read more

How to mine ‘Pearls in the Mud’

Image
How to mine ‘Pearls in the Mud’ “You know what. A lot of people are mining pearls in mud at the night market.” Perhaps everyone will say quite surprised, “Excuse me. What do you mean?” But that’s true. Many domestic fashion clothing retailers and foreign buyers often go to Dongdaemun market in Seoul. They go from place to place in Dongdaemun market to buy better fashion products made by designers at lower prices. In August 2018, a big data analysis on the image of foreign tourists summarized the responses to Seoul very effectively. “Seoul is a youthful city, enjoying an evening with people and it is quite energetic.” There are two notable landmarks in the Gangbuk area of Seoul. One is Dongdaemun(the East Gate), which was built in 1396 to the east of the old city of Seoul, and the other is Dongdaemun Design Plaza, which was designed and built in 2014 like a spaceship that landed some time ago Based on these two landmarks, Dongdaemun market is a world-class shopping dis...
Read more

Quality Itself is Advertising, and Its Promotion

Image
  From the growth of water-intensive cotton, to worker’s low wages and poor working conditions, the environmental and social costs involved in fast fashion business are widespread.   In this situation, consumers in global market are concerned about the vicious cycle of overproduction leading to overconsumption. In particular, they are willing to spend more on quality products than fast fashion products at low prices.   Like large discount marts that have maintained market competitive advantage for a generation, global SPA brand companies have set up a business strategy that sells at everyday low price instead of doing a seasonal sale.   Under the side effects of fast fashion, however, many fashion consumers do not wish to shop at low prices. If the quality is superior despite high price and gives a certain economic burden, consumers prefer such product and are willing to purchase again. In the global market, the behavior of consumers is changing.   I...
Read more