How to mine ‘Pearls in the Mud’

How to mine ‘Pearls in the Mud’


“You know what. A lot of people are mining pearls in mud at the night market.”

Perhaps everyone will say quite surprised, “Excuse me. What do you mean?” But that’s true.

Many domestic fashion clothing retailers and foreign buyers often go to Dongdaemun market in Seoul. They go from place to place in Dongdaemun market to buy better fashion products made by designers at lower prices.

In August 2018, a big data analysis on the image of foreign tourists summarized the responses to Seoul very effectively.

“Seoul is a youthful city, enjoying an evening with people and it is quite energetic.”



There are two notable landmarks in the Gangbuk area of Seoul. One is Dongdaemun(the East Gate), which was built in 1396 to the east of the old city of Seoul, and the other is Dongdaemun Design Plaza, which was designed and built in 2014 like a spaceship that landed some time ago
Based on these two landmarks, Dongdaemun market is a world-class shopping district with over 30 markets and 30,000 shops in the markets.

In the Dongdaemun market, there are many designer products of good quality, such as ‘pearls in the mud’ that many fashion retailers and buyers are going to mine.

However, it is not so easy for foreign buyers to choose ‘good fashion products’ in Dongdaemun market. Because Dongdaemun market is like a wide and deep forest, it is difficult to distinguish lower priced better products among various merchandises in the marketplace.

Fortunately, in Dongdaemun market, there are companies that guide and support the purchase of fashion products. Among them, SeoulClick is a trading company that provides services to help mining pearls in the mud.

SeoulClick provides a service that purchased by proxy, but also inspects purchased products, improves product value by repairing defective products, and provides services like packaging and delivery, etc.

In fact, many overseas buyers are making a lot of money from SeoulClick by choosing products that are cheap and good, and by increasing the value of their products through inspections, repairs and packaging.

Of course, if anyone goes to Dongdaemun market, they can meet some ‘Purchasing uncle’ there. However, most of them provide such services to domestic local retailers, but there are few services for foreign buyers.
Now the global market is wide and the market demand for fashion products like Dongdaemun Style is growing rapidly.

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Bong Sul (Advisor, SeoulClick)
Read more: Bong Sul, Dongdaemun Style, kstudy.com, Seoul, 2019. 

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