Dongdaemun Style Book Review


DONGDAEMUN STYLE

Title: DONGDAEMUN STYLE
Price: KRW 18,000
Author: Bong(Bong Sik) Sul
Publishing Date: Nov / 18 / 2019
Product Dimensions: 140*210
Pages: 323P
Category: Business/ Marketing
ISBN: 978-89-268-9707-2 13320
Keyword: Dongdaemun Market, Korea, Shopping, DDP, K-fashion

 Copyright ⓒ 2019 by Bong(Bong Siik) Sul
all rights reserved
This book was published by Korean Studies Information Co. Ltd. in 2019
tel: 031)940-1111 / fax 031)908-3189 



Book Review

In August 2018, a big data analysis on the image of foreign tourists summarized the responses to Seoul very effectively.

“Seoul is a youthful city, enjoying an evening with people and it is quite energetic.”

Dongdaemun market is a global shopping district that sells designers’ fashion products at low prices.

Wholesalers who operate at night time are making great business performance through triple management which focuses on superiority of products(good), speed(fast) and price(cheap).

In an era of customized production, Dongdaemun market continues to grow under ‘newness and diversity’.
 

Author Biography

Bong (Bong Sik) Sul is Advisor of SeoulClick

and a Professor Emeritus, Chung-Ang University, Seoul, Korea.
 

Contents
 
Prologue

<1> Triple Management
How does it Exist
Phantom Market
DDP
Market Innovation
Market-leading Wholesalers

<2> Competitiveness
We are Proud of Ourselves
Competitive Advantage in the Market
Seoul Collection
Optimal Location
Small but Strong

<3> SCM and Partnership
Supply Chain Management
Invisible Factories
Now or Never
Successful Myth
With Lots of Job

<4> SPA and Dongdaemun Style
SPA and Side Effects
Faster and Faster
Diverse Merchandising
Pearls in the Mud
No Cent No Sense

<5> Design and Management
Fashion and Emotional Value
Fashion Creators
Designers are the Greatest Asset
Creative Destruction
Artist as a Merchant

<6> Miracle of Marketplace
Dongdaemun Myth
They are Busy and Busy
Spirit of Jeon Tae Il
To be, or Not to be
Manufacture in Seoul

<7> Peace in Chaos
The Price is King
Innovation from Factory to Store
Speaks in Quality
Stability is the Future
The Law of Scissors

<8> New Standard
New Dongdaemun Myth
Smart Factories already Exist
Mobile Only Era
Looking for New Market
Dream is Science

<9> Wholesalers
Pyeonghwa Market
apM Place
DDP Fashion Mall
Jeil Pyeonghwa
apM Luxe
Art Plaza
Belpost
Designer Club
Eliseum
Kwanghee Fashion Mall
Maxtyle
Nuzzon
Studio W
Team 204
Techno Mall
Theot
Cheong Pyeonghwa
Dong Pyeonghwa
Nam Pyeonghwa
Shin Pyeonghwa

<10> Shopping Malls
Kwangjang Market
Dongdaemun Shopping Complex
Donghwa Market
Tongil Shopping Mall
Doota Mall
Goodmorning City Mall
Hello apM
Hyundai City Outlet
Lotte Fitin
Migliore
About D
SeoulClick
LinkShops
Trenshow

Epilogue
 

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