Swan Lake and Tears
“The founder’s mission was not only to make his clients, indeed all women, more beautiful, but also to make them happy, to help them dream.”
Dior, a global fashion company has inherited the management mission of Cristian Dior, one of fashion legends. As Toledano Speech pdf, the fundamental value that Mr. Dior aimed was the beauty in women and the best in all people.
People often view factors that influence fashion as design work, celebrities, movies or music, fashion stylists’ behavior and economy of a country, and so on. Among them, music is one of the most emotional factors. As an example, the famous Tchaikovsky’s music seems to have a great influence on fashion and its style.
“Tchaikovsky’s first ballet, Swan Lake is a timeless love story that mixes magic, tragedy, and romance into four acts. It features Prince Siegfried and a lovely swan princess named Odette. Under the spell of a sorcerer, Odette spends her days as a swan swimming on a lake of tears and her nights in her beautiful human form.” +
The very genius musician Tchaikovsky composed and directed the Princess and Swan Lake beautifully.
“At night she has to stay over the surface of the lake when moon comes up. With a bright light, she transforms back into a lovely princess. When the moon sets, she transforms back into a swan again.” ++
While the swan on the lake is beautiful, however, the tears that come from the hard swimming under the water are not revealed.
As in the ballet performance I watched on the St. Petersburg tour, the dancers on stage are so beautiful that no one knows how to praise them. And, the beautiful appearance of the ballet dancers on the stage, behind them, there will be sweat and tears from endless practice and performances.
Just as there are sweat and tears behind the beautiful figure and dance in Swan Lake, Dongdaemun merchants seem to bear the opportunity cost, which is also indicated by hard work and low wages.
A businesswoman, Coco Chanel’ quotes are also no different from the logic we are discussing now.
-Some of the popular Dongdaemun fashion items we exported last week, seoulclick.com-
“There is a time for work and a time for love. That leaves no other time.” +++
Coco’s pioneering business and her life, which couldn’t waste any time other than work and love, are worthy of example. As it is with its management philosophy, Dongdaemun merchants should have all their eggs in one basket.
It is true that things are tough. And the market is flat. They, however, must do or die. Now that the Corona Pandemic does not stop, there is nothing else other than the spirit of age that Dongdaemun merchants should maintain.
Earlier we discussed that a swan and her beauty were accompanied by opportunity costs such as sweat and tears. It is inevitable that Dongdaemun merchants suffer, and these high opportunity costs are also the best alternative, as investing.
The solution is not far to seek.
People often think that reducing the opportunity cost is more efficient. But without any cost, there really is no performance. Or rather, the greater the opportunity cost in the world, the greater the performance. This is like a proverb by Koreans that luck comes after hard work.
As a late-development syndrome, maintaining low-wage management is no longer easy for Dongdaemun merchants. As well as, it is not easy to supply designer fashion products at low prices.
Is there any alternative? Of course, there is. Even if it is difficult, the management should be focused on not only technological innovation but also improvement of labor productivity.
Now is time.
+ www.google.com
++ theswanprincess.fandom.com/wiki/Odette…
+++ avacarmichael.com, 15 Reason Why Coco Chanel was Successful in Business.
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Read more: Bong (Bong Sik) Sul, Dongdaemun Style, ebook.kstudy.com, Seoul, 2019.
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