Ethical Management in Fashion Business and Sprit of Jean Tae Il

Ethical Management in Fashion Business and Sprit of Jean Tae Il


As we know well, many Global SPA brand companies are selling mass-produced products using low-cost labor, low-cost raw materials, etc. at low prices.

The problem is that fast fashion companies are criticized for environmental pollution, low wages and labor exploitation because of the shortsighted strategy that prioritizes superiority in price competition.

Of course, there was no commercial morality such as low wages and labor exploitation in the Dongdaemun market during the 1970s, which was the age of development.

“Why don’t factory owners follow the Labor Standards Act. We are not machines. Please make Sunday as a rest day with others.”

In the early winter of 1972, Jeon Tae Il who worked in the Pyeonghwa Market put himself in gasoline and burnt himself to death in front of the market. And before he died, he said.

“Do not make my death worthless.”

Even after the death of Jeon Tae Il, however, any workers have made great sacrifices in working in so-called 3D industries, which are difficult, dangerous and dirty, and their wages are so poor that they do not fit their labor productivity.

Fortunately, the Korean economy has greatly improved the quality of work life since 1987, including the guarantee of three labor rights.

At that time, Jeon Tae Il ordered all company to do sustainable management. He looked forward to the future. It was right. It resurrected Dongdaemun market and is alive now.

Even now he is right. Many companies have always aimed at customer satisfaction management. However, in order to achieve that goal, it is necessary to raise employee wages to encourage their labor motivation. By doing so, the company can achieve sustainable growth.

SeoulClick CEO Lee Yong Woo explained his company’s growth factors as follow.
“Our executives and employees are working at the risk of their life.”


Recently, SeoulClick, like other small and medium-sized businesses, has suffered severe management difficulties due to rapid increase in minimum wage and shorter working hours.

As a matter of fact, however, SeoulClick continued its employee satisfaction management despite the difficulties, and continued to grow sales thanks to improved labor productivity.”
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Bong Sul (Advisor, SeoulClick)
Read more: Bong Sul, Dongdaemun Style, kstudy.com, Seoul, 2019. 

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