Customer-first and Tokkebi market #19

www.seoulclick.com

Bong Sul (Ph D., Advisor)


Fashion retailing, where and how to purchase? 

Customer-first and Tokkebi market <19>


Because Dongdaemun market is open for wholesale trading at night, people call it the Tokkebi(Goblin) market. 

We have already discussed this.


The reason why we do wholesale transactions at night in Dongdaemun market began to provide customer service for local fashion retailers and overseas buyers to save time and make transaction easier.


That is the customer-based fashion marketing strategy of Dongdaemun wholesalers that meet buyers.

Obviously, the customer is king.


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