Fabric and Parts Market, its Supply Power
Sometime in the fall of 2021, an employee of Seoul Click, the export agent for fashion product at Dongdaemun market, received an email. This is one of several emails from all over the world.
“Can
we ask you a favor for new fabrics swatches for our new collection please?”
The
company selects Dongdaemun fashion products of good quality, quickly adapts to
trend, and at low prices, and exports them with various services through
inspection. For one
reason or another, the company is well known to domestic & foreign fashion
retailers and buyers.
Recently, in
addition to the finished products of Dongdaemun fashion, the commercial scale
of various fabrics and parts is rapidly increasing, the company representative
said. It is interpreted as a response to the strong
supply power of the Dongdaemun market, which has a competitive edge in the
global fashion business world, especially in ‘the merchandising of novelty and
diversity’.
As
we all know, fabric is a very important commercial item in fashion design as
well as manufacturing and sales of finished fashion products. Here’s a related
discussion on the Ellin blog.
“The
fabric is like drawing paper, which is indispensable for the realization of a
design. By analogy with farming, design is like choosing a crop and growing it
well. In this way, the fabric can be described as a field that enables a good
harvest.” +
Just
as seeds can grow well in fertile soil, it is argued that good fabric will lead
to good design and to manufacture and sell better fashion products.
Not
only that, along with the choice of fabric, which fabric stands out more
depending on the pattern, etc., becomes an important decision-making in
manufacturing and selling better fashion products.
As
everyone can see, the boom and growth of the Dongdaemun market and the
enhancement of its market competitiveness are not only achieved by selling
products of designers’ brand at a reasonable price, but also thanks to the
strong supply chain system in the market.
-Some of the popular
Dongdaemun fashion items we exported last week, seoulclick.com-
In
particular, Dongdaemun market is stronger than ever with the smooth supply of
new and diverse fabrics and parts under a tight supply chain system.
Already,
global fashion retailers and buyers seem to be amazed by the speed of
manufacturing and trading of Dongdaemun fashion products, as well as the size
of the fabric and parts market and the number of stores that enable and sustain
that speed.
“There
is fabric and parts market that sells new and various items in the Dongdaemun
market. When I visited the fabric market, I
realized that there was a great deal of small and medium-sized stores. Such a
marketplace is not found in any other European country, including England. It’s
an eye-opening market.” ++
This
is the discussion of Aaon Dezonie, CEO of DarkCircle Clothing, Ltd., a British
clothing import company. Dongdaemun market has a history of more than 100 years
along with the modernization period. Meanwhile, the famous Pyeonghwa Market,
which started in the 1960s, is like an early morning in the Dongdaemun Fashion
Cluster because design, manufacturing, and sales were carried out together in a
space of the marketplace.
Dongdaemun market has been equipped with a
supply chain such as wholesale and retail markets for fashion products, as well
as the fabric and parts markets and sewing factories. Then, as the market size
grew, the Dongdaemun Shopping Complex was established in 1970 as the largest
market for fabric and parts in Asia. Also,
as large and small fabric and parts markets have increased in the around, the
size of the market site is probably the largest in the world.
At
Dongdaemun Shopping Complex, anyone can see and choose from a variety of new
and diverse items ranging from cotton, wool, silk, rayon, and denim, to their
colors and patterns. There some pieces of cloth and vivid photos displayed at
the market site are also fantastic.
In
the new wave of the fashion revolution, many Dongdaemun market people are
introducing new and diverse patterned items with the intention of manufacturing
and trading eco-friendly fabric.
The
fabric and parts of Dongdaemun Shopping Complex have maintained their
competitive edge in the market through the accumulation of experience and
technical know-how accumulated by fashion designers, pattern makers, and
textile factory executives and technicians for the past 80 years. Furthermore,
the commerce of fabric and parts markets has further improved its market
competitiveness by stimulating and adapting to the needs and desires of fashion
retailers and buyers, and the rapidly changing trends of colors, and patterns.
Above
all, Dongdaemun Shopping Complex has a small quantity of various fabrics and
parts that are manufactured and shipped in line with changing trends thanks to
the use of technological tools of the 4th industrial revolution, such as big
data and 3D printing.
As
mentioned earlier, Seoul Click, an export agency, is achieving global marketing
performance by selecting, inspecting, and exporting fabric and parts as well as
finished products.
It’s
just wonderful. That is because it is a marketing performance in the midst of
the unprecedented global COVID-19 pandemic.
<56>
Bong Sul (Advisor, SeoulClick)
Read more: Bong (Bong Sik) Sul, Dongdaemun Style,
ebook.kstudy.com, Seoul, 2019.
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