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Dongdaemun Style Book Review

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DONGDAEMUN STYLE Title: DONGDAEMUN STYLE Price: KRW 18,000 Author: Bong (Bong Sik) Sul Publishing Date: Nov / 18 / 2019 Product Dimensions: 140*210 Pages: 323P Category: Business/ Marketing ISBN: 978-89-268-9707-2 13320 Keyword: Dongdaemun Market, Korea, Shopping, DDP, K-fashion   Copyright ⓒ 2019 by Bong(Bong Siik) Sul all rights reserved This book was published by Korean Studies Information Co. Ltd. in 2019 tel: 031)940-1111 / fax 031)908-3189  Book Review In August 2018, a big data analysis on the image of foreign tourists summarized the responses to Seoul very effectively. “Seoul is a youthful city, enjoying an evening with people and it is quite energetic.” Dongdaemun market is a global shopping district that sells designers’ fashion products at low prices. Wholesalers who operate at night time are making great business performance through triple management which focuses on superiority of products(good...
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Dongdaemun Fashion and Supply-side Management

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  We often discuss whether the source of any fashion product is a design lab and a sewing factory, or a market to meet consumers. The issue of debate is whether it is a push on the supply side or a pull on the demand side. In fact, accounts differ.   Of course, designers’ creative designs, production in sewing factories, and supply and shipment to the wholesale market are made according to the consumer needs or preferences, and their desires. Some of suppliers, however, act as a driving force to stimulate and induce fashion consumers’ preferences and willingness to buy.   In Dongdaemun market, many designers, entrepreneurial wholesalers, and many small and medium-sized sewing factories scattered in Gangbuk, Seoul, as well as shops of an innumerable number of textiles and various fashion parts, are focused mainly on supply- side management.   They make decisions together or separately. They are partners, but sometimes competitors. Business behavior between these partn...
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The 2nd Dongdaemun Myth, which the Curtain has already risen (Spread of Online Commerce)

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As we often discussed, wholesalers in Dongdaemun market have continued to grow and develop their business size and performance with a peculiar marketing strategy of ‘selling good fashion products at lower prices’. Recently, however, the number of local retailers and foreign buyers visiting Dongdaemun wholesale market has declined significantly. Many people have been greatly worried about the difficult situation of Dongdaemun market. Is Dongdaemun market a chronic management crisis? Or is the market's future situation really dark? Instead of answering this question, we need to think about the causes of today's management crisis in Dongdaemun market. Depending on the idea, the phenomenon is due to the concentration of population in Seoul and the metropolitan area, and the recession of the local economy caused by the aftermath. As well as, there is a big reason for the rapid increase in the size of online commerce. On the other hand, such an increase in online com...
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