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Dongdaemun Style Book Review

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DONGDAEMUN STYLE Title: DONGDAEMUN STYLE Price: KRW 18,000 Author: Bong (Bong Sik) Sul Publishing Date: Nov / 18 / 2019 Product Dimensions: 140*210 Pages: 323P Category: Business/ Marketing ISBN: 978-89-268-9707-2 13320 Keyword: Dongdaemun Market, Korea, Shopping, DDP, K-fashion   Copyright ⓒ 2019 by Bong(Bong Siik) Sul all rights reserved This book was published by Korean Studies Information Co. Ltd. in 2019 tel: 031)940-1111 / fax 031)908-3189  Book Review In August 2018, a big data analysis on the image of foreign tourists summarized the responses to Seoul very effectively. “Seoul is a youthful city, enjoying an evening with people and it is quite energetic.” Dongdaemun market is a global shopping district that sells designers’ fashion products at low prices. Wholesalers who operate at night time are making great business performance through triple management which focuses on superiority of products(good...
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How to mine ‘Pearls in the Mud’

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How to mine ‘Pearls in the Mud’ “You know what. A lot of people are mining pearls in mud at the night market.” Perhaps everyone will say quite surprised, “Excuse me. What do you mean?” But that’s true. Many domestic fashion clothing retailers and foreign buyers often go to Dongdaemun market in Seoul. They go from place to place in Dongdaemun market to buy better fashion products made by designers at lower prices. In August 2018, a big data analysis on the image of foreign tourists summarized the responses to Seoul very effectively. “Seoul is a youthful city, enjoying an evening with people and it is quite energetic.” There are two notable landmarks in the Gangbuk area of Seoul. One is Dongdaemun(the East Gate), which was built in 1396 to the east of the old city of Seoul, and the other is Dongdaemun Design Plaza, which was designed and built in 2014 like a spaceship that landed some time ago Based on these two landmarks, Dongdaemun market is a world-class shopping dis...
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Dongdaemun Fashion and Supply-side Management

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  We often discuss whether the source of any fashion product is a design lab and a sewing factory, or a market to meet consumers. The issue of debate is whether it is a push on the supply side or a pull on the demand side. In fact, accounts differ.   Of course, designers’ creative designs, production in sewing factories, and supply and shipment to the wholesale market are made according to the consumer needs or preferences, and their desires. Some of suppliers, however, act as a driving force to stimulate and induce fashion consumers’ preferences and willingness to buy.   In Dongdaemun market, many designers, entrepreneurial wholesalers, and many small and medium-sized sewing factories scattered in Gangbuk, Seoul, as well as shops of an innumerable number of textiles and various fashion parts, are focused mainly on supply- side management.   They make decisions together or separately. They are partners, but sometimes competitors. Business behavior between these partn...
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