Column Collection

Column Collection



Comments

Post a Comment

Popular posts from this blog

Dongdaemun Fashion and Supply-side Management

Image
  We often discuss whether the source of any fashion product is a design lab and a sewing factory, or a market to meet consumers. The issue of debate is whether it is a push on the supply side or a pull on the demand side. In fact, accounts differ.   Of course, designers’ creative designs, production in sewing factories, and supply and shipment to the wholesale market are made according to the consumer needs or preferences, and their desires. Some of suppliers, however, act as a driving force to stimulate and induce fashion consumers’ preferences and willingness to buy.   In Dongdaemun market, many designers, entrepreneurial wholesalers, and many small and medium-sized sewing factories scattered in Gangbuk, Seoul, as well as shops of an innumerable number of textiles and various fashion parts, are focused mainly on supply- side management.   They make decisions together or separately. They are partners, but sometimes competitors. Business behavior between these partn...
Read more

Amid Economic Crisis, How to Sell Designer Product Cheaply

Image
  “The product is good, fast, cheap, and pick two options from them.”   The issue of choosing among these three factors is used in university textbooks. This theory focuses on three marketing & promotion strategies such as good quality, fast speed and low price which are very important, but it is not easy to integrate them all together into one.   The concept of triple factor tells us that there are three limitations to using any marketing strategy tool as follow. (1) Develop something quickly and of high quality, but it will be very costly to do. (2) Develop something quickly and cheaply, but it will not be of high quality. (3) Develop something of high quality and low cost, but it will take a long time.   Dongdaemun market, however, overcame the limit through triple management by balancing the importance of products, speed and price. Will this work well in the market? Or, as everyone says,  “Merchants lie like having lunch or dinner every day.”...
Read more

How to mine ‘Pearls in the Mud’

Image
How to mine ‘Pearls in the Mud’ “You know what. A lot of people are mining pearls in mud at the night market.” Perhaps everyone will say quite surprised, “Excuse me. What do you mean?” But that’s true. Many domestic fashion clothing retailers and foreign buyers often go to Dongdaemun market in Seoul. They go from place to place in Dongdaemun market to buy better fashion products made by designers at lower prices. In August 2018, a big data analysis on the image of foreign tourists summarized the responses to Seoul very effectively. “Seoul is a youthful city, enjoying an evening with people and it is quite energetic.” There are two notable landmarks in the Gangbuk area of Seoul. One is Dongdaemun(the East Gate), which was built in 1396 to the east of the old city of Seoul, and the other is Dongdaemun Design Plaza, which was designed and built in 2014 like a spaceship that landed some time ago Based on these two landmarks, Dongdaemun market is a world-class shopping dis...
Read more