Fashion retailing, where and how to purchase

www.seoulclick.com Bong Sul (Ph D., Advisor) Fashion retailing, where and how to purchase?  Designer as an entrepreneur <21>  Coco Chanel was the most influential fashion designer and one of the most successful business women in history. Dongdaemun designers led by executives and employees of wholesale stores have entrepreneurship as a merchant like her.  Now, they are pursuing smart work with the experience and know-how accumulated through hard work. There are many fashion products of novel design.

  www.seoulclick.com Bong Sul (Ph D., Advisor) Fashion retailing, where and how to purchase?  Design is the beginning of fashion <20> As you know, about 100,000 designers are valuable assets of Dongdaemun market. They are dying for the success even if they work hard but have a low income.  Not only that, they know the proverb that “fine feather is fine bird,” and they keep working on better designs. Dongdaemun fashion’s competitiveness is strong in that there are many designers with such passion.  Even more surprisingly, their Dongdaemun designers always have this mindset. They will have to chance it, whatever the outcome. Could not be better.

www.seoulclick.com Bong Sul (Ph D., Advisor) Fashion retailing, where and how to purchase?  Customer-first and Tokkebi market <19> Because Dongdaemun market is open for wholesale trading at night, people call it the Tokkebi(Goblin) market.  We have already discussed this. The reason why we do wholesale transactions at night in Dongdaemun market began to provide customer service for local fashion retailers and overseas buyers to save time and make transaction easier. That is the customer-based fashion marketing strategy of Dongdaemun wholesalers that meet buyers. Obviously, the customer is king.

  www.seoulclick.com Bong Sul (Ph D., Advisor) Fashion retailing, where and how to purchase?  The Roots of Korean SCR <18> New Il-han, founder of Yuhan Corporation, one of the 100-year-old companies, left a valuable message for us.  “Production of high-quality, low price is the ABC of corporate achievement. But it is also a corporate social responsibility.” Like many Korean businessmen, the conscious Dongdaemun merchants do not forget the widely respected Ph D. New Il-han’s quote. Money well invested earns good interest.

www.seoulclick.com Bong Sul (Ph D., Advisor) Fashion retailing, where and how to purchase?  Value of products in perfect competition <17> “The battle is not always to the strong.” In pure competition like Dongdaemun market, many small and medium-sized wholesalers and their suppliers are gaining trade performance through designer brand for less.  In the market, there is no transaction unless it is a designer product with a low price.  In other word, a company’s survival is guaranteed by low-priced designer products. The people in the marketplace always say, “We must do or die.” 

www.seoulclick.com Bong Sul (Ph D., Advisor) Fashion retailing, where and how to purchase?  The Tokkebi(goblin) market’s fantasy <16> Because Dongdaemun market is open for wholesale trading at night, people call it the Tokkebi(Goblin) market. For the convenience of retailers and buyers, the Tokkebi market open from 8:30 p.m. to early morning the next day. In that market, many fashion businessmen at home and abroad are earning a lot of money through wholesale trade, just like the magic of a Tokkebi's bat. “First catch your hare, then cook him.”

 www.seoulclick.com Bong Sul (Ph D., Advisor) Fashion retailing, where and how to purchase?  Start-up and gateway to success <15> With fewer and fewer job opportunities, the era of start-ups has come. As we already discussed, that is right. In the fashion business founded by many influencers, there are many strategic challenges in marketing. For example, it is, -Product development -Market research -Advertising -PR, and Sales, etc. If you work with a purchasing agency like seoulclick.com, you will easily get better marketing performance. There is every chance that you will succeed.