Every Day is a Fashion Show

Recently, Seoul Fashion Week, which is held every year since 2000 has become widely known as world’s top five fashion shows with collections in Paris, Milan, London, and New York.

Such a fashion show is a strategic tool which cannot be overlooked in fashion marketing. Conceptually, one of the fashion shows is a channel of communication between fashion designers and customers where designers showcase new ideas through merchandise on live models. As a result, fashion shows can tend to be more conceptual and focused on a higher level of idea. One column continues this discussion.

 “Whatever the fashion, it is the choice of customers whether or not to accept a trend. Thus, fashion shows are a tool the latest trend to show.” +

Unlike previous years, the Spring-Summer 2021 Seoul Collection opened and reached consumers and fashion buyers around the world through an online platform due to the Coronavirus Pandemic.

Are these virtual fashion shows the future of fashion weeks? We think that the response to this discussion is a very different issue. Or rather, the issue of discussion is the fact that such a fashion show has continued in the Dongdaemun market, which has a unique business style. The following Coco Chanel’s quote that is widely shared, is the very thing.

“Every day is a fashion show, and the world is your runway.” ++

Dongdaemun market is the only marketplace in the world where commerce of fashion products is miraculously traded every three days from design to manufacture, wholesale and retail.

In particular, since 100,000 designers, under the leadership of Dongdaemun wholesalers, bring new products of creative destruction to the market every three days, the Dongdaemun market is holding an endless fashion show like any Empire in world history where the sun did not set.

In this situation, designers of Dongdaemun should continue their designing work with the progress of more creative destruction based on rapidly changing consumer preferences and new trends.



 


-Some of the popular Dongdaemun fashion items we exported last week, seoulclick.com- 



A global fast fashion company, Mango, with more than 500 designers has a management goal to discover more about the needs of its customers, understand their expectations and their perception of the brand, and take their feedback into account in decision making. 

It is known that the designers of the Mango attend traditional fashion shows and fairs to prepare for frequent new product presentation meetings, and are analyzing and understanding its trend as follow.

“We will allow the brand to creative disruptive and novel initiatives and services which are aligned with its customer vision and respond to their new needs.” +++

Dongdaemun market has high-quality human resources with many designers more than any other fashion company. Their creativity, power of information gathering and development, and diligence can be widely boasted. Not only that, but their will to succeed and the urgency to maintain survival are also a great weapon of market competition for them.

In order for a better everyday fashion show to achieve its performance, however, it must be together. As in the case of meetings at Mango’s Design Center, the designers of Dongdaemun should continue to have frequent meetings, heated discussions and analysis over time and space, and competition in good faith that takes place thereafter.

As we have life, the answer is better look for inside and outside the market. Anyone thinks the market is a place to buy and sell all kinds of goods. On the other side, the meaning of the market is a place where sellers and buyers meet each other, and a place where various market information is exchanged. Let’s read the quotes from fashion legend Coco Chanel again.

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.” ++++

Even if her quote is different from reality, go at once, or Dongdaemun designers will be late. Of course, in Dongdaemun market, there is no fashion shows and catwalk of the models at that time. Nothing is also the search light there. 

Instead of the visible fashion show, Dongdaemun designers will be able to get valuable information about the various fashion consumer preferences and the reactions of their product suppliers in the market, and finally understand the latest trends and rush to design with new ideas.

After what Coco Chanel said to us, we need to find and apply the latest trends in the marketplace where we commerce with passion during the night and day, and shop in search of better life values.

+ fibre2.fashion.com/ Influence of fashion shows on the fashion market and on society

++ www.google.com.

++ + press.mango.com.

++++ www.google.com.

<40>


<Tags>

Seoul Fashion Week, Dongdaemun Designers, Mango, Everyday Fashion Shows


Bong Sul (Advisor, SeoulClick)

www.seoulclick.com


 Read more: Bong (Bong Sik) Sul, Dongdaemun Style, ebook.kstudy.com, Seoul, 2019.


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