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Showing posts from September, 2023

Designer as an entrepreneur #21

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www.seoulclick.com Bong Sul (Ph D., Advisor) Fashion retailing, where and how to purchase?  Designer as an entrepreneur <21>  Coco Chanel was the most influential fashion designer and one of the most successful business women in history. Dongdaemun designers led by executives and employees of wholesale stores have entrepreneurship as a merchant like her.  Now, they are pursuing smart work with the experience and know-how accumulated through hard work. There are many fashion products of novel design.

Design is the beginning of fashion #20

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  www.seoulclick.com Bong Sul (Ph D., Advisor) Fashion retailing, where and how to purchase?  Design is the beginning of fashion <20> As you know, about 100,000 designers are valuable assets of Dongdaemun market. They are dying for the success even if they work hard but have a low income.  Not only that, they know the proverb that “fine feather is fine bird,” and they keep working on better designs. Dongdaemun fashion’s competitiveness is strong in that there are many designers with such passion.  Even more surprisingly, their Dongdaemun designers always have this mindset. They will have to chance it, whatever the outcome. Could not be better.

Customer-first and Tokkebi market #19

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www.seoulclick.com Bong Sul (Ph D., Advisor) Fashion retailing, where and how to purchase?  Customer-first and Tokkebi market <19> Because Dongdaemun market is open for wholesale trading at night, people call it the Tokkebi(Goblin) market.  We have already discussed this. The reason why we do wholesale transactions at night in Dongdaemun market began to provide customer service for local fashion retailers and overseas buyers to save time and make transaction easier. That is the customer-based fashion marketing strategy of Dongdaemun wholesalers that meet buyers. Obviously, the customer is king.