Finishing Strong is Epic

 Koreans often say the proverb that well begun is half done. Likewise, many people agree with the phrase that a good beginning makes a good ending. And also, the sooner we set about it the sooner we’ll finish.

On the other hand, according to Canadian writer Robin Sharma, it is more important not how to start, but how to finish. This is exactly what he said.

“Starting strong is good, finishing strong is epic.” +

The CEO and staffs of SeoulClick, an export agency of Dongdaemun fashion products, believe that quality control is important and are doing their best in the inspection procedure, which is the final stage of commerce. We are well aware that SeoulClick’s quality management is an excellent commercial strategy. 

In any company, such quality management is key to achieving the business performance of the firm, and furthermore, it guarantees the sustainability of its management. 

As we widely knew, the Samsung Enterprise Group, which had been grown by founder Lee Byung-chul, from before the development era to the end of the 1980s, has maintained its status as the number one company in Korea. Until then, however, the company did not reach the market position of a global company as it is today.

After that, Chairman Lee Kun-hee, who took over the management of the company, realized that the company has achieved quantitative growth, but qualitative growth is slow. In particular, he sighed and even became angry at the market status where Samsung Electronics Company, one of the main business was far behind the technological level of competitors such as LG, as well as other companies in Japan and the United States.

When he went to Los Angeles, USA for an emergency meeting with Samsung executives, he saw Sony products on the show window at an electronics store there, but found that Samsung products were left in a warehouse for inventory. At that time, he probably had a big shock.

The shock that he received in 1993, the fifth year of Lee Kun-hee’s chairmanship was the starting point for Samsung’s innovative management, also known as Samsung’s New Management

-Some of the popular Dongdaemun fashion items we exported last week, seoulclick.com- 

In an urgent meeting with the executives that followed after that, he suggested that Samsung should pursue qualitative growth rather than quantitative growth in the future, and change everything except wife, son, and daughter. The following is a statement from Chairman Lee Kun-hee.

“We, Samsung, have to make the world’s No. 1 product. ...Of course, the task is difficult. But I will dedicate my life, wealth, and honor to this goal. Even if I don’t bear the fruit and I die, the honor that ends life, leaving a chapter of history for our juniors and descendants, will surely remain forever.” ++

In 2004, ten years later, when I was in the US as a Visiting Scholar, I saw Samsung’s electronics lined up instead of Sony in an electronics store’s show window there. It was amazing. Rather, it was an epic of Samsung’s ‘New Management’ strategy pursued for 10 years. As we all know, Samsung Electronics Company has now become the number one company in the world, and its products are loved by people around the world.

Dongdaemun merchants are getting better management performance by manufacturing and selling fashion products at lower prices. However, in order to continue this Dongdaemun-style marketing strategy, it will be necessary to listen to the words of a legend. Aldo Gucci said already such as follow.

“Quality is remembered long after price is forgotten.” +++

Therefore, they will have to recall and remember this quote at the last minute in the unique commercial process of manufacturing and selling Dongdaemun fashion products. This seems to be the reason why SeoulClick puts a large amount of human and physical resources in order to inspect well in the final process of commerce for Dongdaemun fashion products.

Samsung’s legendary chairman Lee Byung-chul said that company are not a charity. At the same time, he argued that a company’s deficit is only social criminal. His management philosophy was that all companies should aim to increase corporate profits, expand the size of firms, pay more taxes to the state, and increase the quantity of employment. He had a true entrepreneurship that has fulfilled its social responsibilities.

Under this discussion, we want to praise the marketing strategies of Dongdaemun wholesalers expanding the global market through quality management, even though the distribution margin is very small. We are always talking.

“Lightly won, lightly held.”

Dongdaemun wholesalers are well aware that quality is first and last the only requirement, but it is not easy for them to manufacture at lowest cost and buy and sell at low prices according to such inevitable demands. However, experience have equipped them to deal with the difficult tasks.

Just they will have to be careful to the end, as Westerners say. Because, there is a slip between the cup and the lip.

+ google.com/search quotes/robin-sharma…

++ Samsung and Lee Kun-hee, kpi.or.kr, 2012, pp. 249-250.

+++ https://www.google.com/search quotes/aldo-gucci-quotes...

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Bong Sul (Advisor, SeoulClick)

www.seoulclick.com

Read more: Bong (Bong Sik) Sul, Dongdaemun Style, ebook.kstudy.com, Seoul, 2019.