The Mascot DD and Fashion Marketing

 Recently, the mascot DD has been widely released in Dongdaemun market. This is news that everyone will be interested in.

 As anyone can understand, the designation of these mascots is one of the marketing strategies to expand the brand awareness of a product and increase sales of the product.

 It is similar to the logo, but different. Any logo usually gives the company a name, but the mascot gives the product or company a character. Such a mascot can be anything from anthropomorphized animals or objects to cartoon depictions of humans or even actors pretending to be actual people. Someone’s discussion of brand mascots is quite convincing.

 “A brand mascot can breathe new life into your business. Leverage this powerful tool to expand your brand and reach new demographics.” +

 As such, it is worth discussing that the mascot is the face of a company and a competent salesperson. It is a means of cost-saving management, and is also a brave soldier of online and Un-tact management.

 Although the birth of the mascot DD is late, it is a celebration that brings bright hope to Dongdaemun merchants who are in despair and frustration amid the disaster of the coronavirus pandemic.

 This mascot was created with a talent donation from the author Thebetterna, who is currently working in Germany. As an impressively known rumor, the mascot DD, led by Dongdaemun Vitality Center, was created in anticipation of the Dongdaemun market people re-enacting dynamic business activities such as blue color amid the current difficult management crisis.

 Dongdaemun Vitality Center, CHO Hyunmin (Yulria) explained the image of the mascot DD as follows.

 “The mascot DD contains dignity and loyalty of the merchants who wake up in the morning with the fresh air of the blue dawn.” ++



-The Mascot DD produced by Dongdaemun Vitality Center-


 First of all, the mascot ‘DD’ embodies the hopeful faces of Dongdaemun Domaesang (wholesalers). Those Dongdaemun wholesalers have been doing business hard during the night when everyone else was asleep for the convenience of commerce for domestic and foreign fashion retailers and buyers.

 They are very diligent Koreans, or their descendants, who have achieved so-called miracles of the Han River with the development and growth of the Korean economy since the 1960s.

 They pursue the management of customer satisfaction with such altruism, and continue the management philosophy of Dondaemun market to supply better fashion products at lower prices. As an Indian poet, Nobel Prize winner said that Korea is ‘the country of the morning’, the blue light of the morning in Dongdaemun market is very beautiful.

 The transitional goblin (Tokkebi) is one of the most interesting folk stories. The Tokkebi lights that appeared during the dark night is just fantastic. However, in the morning when the sun rises, the Tokkebi and its lights disappear.

 During modernization, Koreans believed such a folktale. “Tokkebi is a god for abundance that brings money, goods, and food to the needy people.” There is also a word ‘Tokkebi bat’ like Genie. +++

 The mascot DD, which was created and appeared ambitious, will bring richer business performance as a reward for the good and diligent commercial activities of Dongdaemun merchants, just like the Tokkebi bat.

 We hope that all Dongdaemun wholesalers will wear this mascot DD as a mark on all excellent fashion products they design, manufacture and sell, and use that more in advertising and promotion. The mascot DD is the face of the Dongdaemun market, a salesman approaching customers, and a true Dongdaemun merchant who communicates and provides services with more domestic and foreign buyers.

 As an avatar of Dongdaemun merchants, the mascot DD will always be what the heart thinks, the mouth speaks.


+ medum.com., Rick Enrico, How a brand mascot can make your business more personable, May 2017.

++ D-Story, December 2020, pp.8-9.

+++ Bong Sul, Dongdaemun Style, ebook.kstudy.com, Seoul, 2019, p.20.

<38>


Bong Sul (Advisor, SeoulClick)

www.seoulclick.com

 Read more: Bong (Bong Sik) Sul, Dongdaemun Style, ebook.kstudy.com, Seoul, 2019.



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