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Showing posts from December, 2020

The Mascot DD and Fashion Marketing

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 Recently, the mascot DD has been widely released in Dongdaemun market. This is news that everyone will be interested in.  As anyone can understand, the designation of these mascots is one of the marketing strategies to expand the brand awareness of a product and increase sales of the product.  It is similar to the logo, but different. Any logo usually gives the company a name, but the mascot gives the product or company a character. Such a mascot can be anything from anthropomorphized animals or objects to cartoon depictions of humans or even actors pretending to be actual people. Someone’s discussion of brand mascots is quite convincing.  “A brand mascot can breathe new life into your business. Leverage this powerful tool to expand your brand and reach new demographics.” +  As such, it is worth discussing that the mascot is the face of a company and a competent salesperson. It is a means of cost-saving management, and is also a brave soldier of online and Un-t...

Better Late than Never

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 The merchants in Dongdaemun market are doing sustainable management by selling fashion products at lower prices. Why such a management performance has been consistently achieved is because Dongdaemun market itself has fundamentally a competitive market structure. Adam Smith, the theoretical godfather of capitalism, said earlier that prices acted as an invisible hand in free competitive markets. Prior to Adam Smith, the 14th Century Syrian academic, Ibn Taymiyyah was among the first to put idea into words. “If a desire for goods increases while its availability decreases, its price rises. One the other hand, availability of the goods increases and the desire for it decreases, the price comes down.” + Dongdaemun market is a huge shopping mall with 30,000 small wholesale and retail stores. Above all, it is a strong point of the market that 100,000 designers inside and outside the market are doing more creative work, and it is also advantageous to have 15,000 small sewing factories ar...

Every Little Helps

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  There is a proverb in the widely accepted English version.    “Every little helps.”   Synonymously, Koreans often say that when dust is collected, it can become a high mountain. In fact, there were several trash landfills in the suburbs of Seoul, which became quite high like a mountain in the past 20 to 30 years.   Anyway, Dongdaemun market is a large shopping mall that is hard to find in the other countries of the world. The market is famous for merchandising of various fashion products and its assortment. Therefore, Dongdaemun market, which has more than 30,000 wholesale and retail stores in one area, is a marketplace where anyone can easily shop for a variety of fashion products.   What is more unique than anything else is that many of the fashion products on such a large marketplace are manufactured and supplied by 15,000 small sewing factories in Gangbuk, Seoul. Each small sewing factory produces a few items and a small amount of fashion products, an...