Speaks in Quality of Fashion Products

Speaks in Quality of Fashion Products


“Even the best clothes can have minor scratches.”

The Dongdaemun myth is a beautiful story about the management performance obtained by selling designer brand products at low prices.

 Unfortunately, Dongdaemun market is sometimes deteriorating its market image due to poor quality control.

We know well what’s the keyword QM (Quality massage).


If any company is always producing quality products, those companies will be able to sell their products without advertising or PRs. For example, some of products from a good company like Samsung or LG, sell easily because consumers rely on products’ quality.

The quality of the product is advertising and PRs itself.

As chairman Suh Kyung Bae of Amore Pacific said, he seems to be setting up a quality-oriented global management strategy.

“It is because of the Korean wave that Chinese people like Made in Korea products! Yes, but the repurchase is strictly based on quality control, and what remains is the power of the product.”

SeoulClick CEO Lee Yong Woo said that sustainable growth in the Dongdaemun market is also to maintain the product value of designer products rather than prices.

His management philosophy and the company's marketing strategy were correct.

Because the company carefully inspects and sometimes repairs the products purchased at Dongdaemun wholesale markets, increasing the value of the products and increasing the amount they export to foreign countries.
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Bong Sul (Advisor, SeoulClick)
Read more: Bong Sul, Dongdaemun Style, kstudy.com, Seoul, 2019. 

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