Designer Products with ‘Newness and its Diversity’

Designer Products with ‘Newness and its Diversity’


 “We know that H&M, one of the global SPA brands has been in a crisis due to the Amazon effect. However, the crisis of this company is the result of lack of sustainable management.”

The media criticism is spreading to all other global SPA companies like Zara, Uniqlo, etc. As well as, the criticism of these global SPA brands is not over.

As we consider it more deeply, the global SPA brands are facing another crisis.

SPA brand products such as Zara, H & M, Uniqlo have gained popularity from consumer in the global market. But their products are not so ‘fast’. Rather, it is a product with lower quality or slower speed as a by-product of old mass production era.


Now it is a new era of producing small quantities of various products to suit consumer preferences. Today’s consumers do not like products that are manufactured using automation machines. They prefer handmade fashion products rather than machine-made ones.

We remember such a proverb like “There is no accounting for tastes.”

Tadashi Yanai, CEO of Uniqlo, said “Our company is not a fashion company, it’s a technology company.” His confession is right.

On the other hand, Dongdaemun fashion products will be a winner in the competition against global SPA brands, by being ‘faster and faster’.

Merchants in Dongdaemun market are proud to make and sell ‘different’ designer products or items with ‘newness and its diversity’ very quickly in 3 days at more than 30,000 stores.

SeoulClick CEO Lee Yong Woo said, “Our company is truly selling fashion products to overseas markets.” This is because foreign buyers are trying to buy ‘fast’ fashion products that meet the needs of consumers while still being low prices.

This strategic approach seems to be based on the CEO Lee’s management philosophy as follows.

“Merchants in Dongdaemun market should explore the way to ‘export’ for survival. Since SeoulClick is a company to provide services to business, we are doing our best to foreign buyers with ‘sincerity.’ Not only buyers, but also executives, dealers and other human relationships. If we trade with ‘sincerity,’ good results will follow.”
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Bong Sul (Advisor, SeoulClick)
Read more: Bong Sul, Dongdaemun Style, kstudy.com, Seoul, 2019. 

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