Fashion retailing, where and how to purchase

 In the fashion marketing we are discussing now, consumer behavior can be the starting point. This is contrary to calling them final consumer, based on the fact that any fashion   product flows from producer to consumer. Considering that the production of any fashion product is made according to the demand based on consumer needs, however, it is correct to say that the producer behavior also begins with the consumer behavior.  They, fashion consumers, satisfy their basic needs by buying clothing or fashion accessories for personal use or as a gift for others. Fashion marketers, therefore, need to know what they are buying and how much they are buying. This is exactly what Scott Cook, a director of eBay, advised us to do.  “Instead of focusing on the competition, focus on the consumer.” + This marketing strategy that focuses on consumers rather than competitors can be found in the light of a way to achieve its business performance. In relation to this debate, con...