Sell them Confidence
I have always believed that fashion was not only to make women more beautiful, but also to reassure them.” + As such, Yves Saint Laurent said that consumers should be given confidence along with fashion products. And Blake Lively also said that the most beautiful anyone can wear is confidence. As we knew well, any Koreans prefer folk wine instead of beer or imported wine at restaurants. A plum wine called ‘Soon’, product of Bohae Brewery Company, which maintained market strength along with Jinro, was once very popular. A shortage of supply arose amid an explosion in demand for the hit product. At that time, the brewery held an emergency executive meeting to find a way to solve the supply shortage. The problem was that the very hit product that had aged for five years was no longer in stock. At the meeting, an employee suggested replacing the hit product with a three-year-old product to solve an urgent supply shortage. The very suggestion of one employee was that ...