Fashion retailing, where and how to purchase

  Jeju, the largest island in Korea is known as a place where many foreigners want to go sightseeing. It is also a place that is widely praised for its fantastic scenery as if the gods stayed there.   Anyone who goes there will be able to see traces of a female merchant doing moral commerce in the late 1700s. Now, there is a tourist attraction where wealthy residents live, but the place where the poor farmers and fishermen lived 200 years ago was rough land.   According to records, in 1795, after a long drought, many residents of Jeju island starved and the number of deaths increased day by day. The old people said,   “Poverty cannot be saved by even a king.”   Especially in Jeju, an island far from Seoul, it would have been more difficult to rescue all of them even if many residents were dying due to drought.   At that time, the merchant princess Kim Man-deok disposed of all the money and property she had earned throughout her life, purchased large quantit...

  The 4Ps of marketing is one of strategies that has been widely adopted in the business world since the 1960s. According to 4Ps theory for marketing, the strategic tools are product, price, place, and promotion. Since then, some companies have been pursuing the 5Ps marketing mix including ‘people’ as a new strategic alternative.   In addition, the spread of discussions such as the 7Ps marketing mix has continued as well. And, in the end, new strategies such as the 20Ps marketing mix have been proposed. +   The marketing mix of 20Ps includes not only 4Ps, but also new strategic elements such as people, planning, persuasion, publicity, passion. As to the rest, the 20Ps marketing mix includes important elements such as push-pull, packaging, profit, power, partnership, productivity, positioning, perception, positivism, professionalism, personality as well.    Many of these strategic tools will help any fashion company achieve its marketing performance.   On th...

“The Korean New Deal is the architect to design the Republic of Korea’s new century.” President Moon Jae-in said in his speech. + He explained that the government has selected 10 signature projects for the ‘Digital New Deal’ and ‘Green New Deal,’ two pillars of his Korean New Deal roadmap, including eco-friendly mobility, a smart healthcare infrastructure, green energy, and the digitization of social infrastructure. With a budget of about US $13 billion over the next five years, the Korean New Deal is an amazing investment plan. In particular, like the chorus of people from all over the world, “Let’s save the one our Earth!”, the Green New Deal will be an opportunity to advance the sustainable growth of the Korean economy. In the endless fashion revolution of the world, the Korean Green New Deal should also     stimulate and support the sustainable growth of K-fashion business. The manifesto for the world’s fashion revolution is widely sympathetic. “We love fashion. B...