Fashion retailing, where and how to purchase

  In Dongdaemun market, there are a total of more than 100,000 fashion designers, including wholesale and retail full-time designers and other freelancers or apprentices.   As we have the same view, those Dongdaemun designers are a very important human resource in the sustainable growth path of the Dongdaemun fashion cluster, along with the CEOs of wholesaling shops and employees and the labor force of the sewing factory in Gangbuk, Seoul, and other market people, etc.   Amid of the COVID-19 pandemic, however, Dongdaemun designers faced difficulties in the workplace because of the reduced in design work. It is obvious that designers’ work has been drastically reduced as the sales of wholesalers fell sharply. Among those Dongdaemun designers, most of the irregular workers or apprentices suddenly became unemployed. They are more serious because they have no other income due to their professional nature and are not beneficiaries of employment insurance.   In the meantim...

  “Fashion fades, style is eternal.” +   A fashion legend Yves Saint Laurent said. Unlike his discussion, however, fad has a short life-cycle, but fashion has a long life-cycle, so consumer preference for a fashion product continues for a while. Of course, style is a keyword used when some of fashion products lead to standardized customs like his discussion.   As such, fashion marketing is a business activity based on meaning like the compound word of ‘market’ and ‘ing’ for fashion products. Be the matter what it may, marketing is different from ‘selling’, one of the business activities in the market. In particularly, it’s not only to sell products that are already manufactured in the market.   In other words, it is correct to say that fashion marketing is not just selling, but producing. That’s why fashion business companies are often interested in surveying and analyzing consumer needs and wants. Philp Kotler also had the same view.    “Marketing is becom...