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Showing posts from June, 2020

The Korean New Deal and the Dongdaemun Fashion Cluster

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  “The measures include details on how to quickly overcome the COVID-19 crisis, stimulate consumption for a strong economic recovery, prepare for the post-pandemic era and push for the Korean New Deal.”   Deputy Prime Minister and Finance Minister Hong Nam-ki said during a press briefing at the Seoul Government Complex, June 3, 2020. +   As we know widely, the New Deal was a series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the United States between 1933 and 1939. The policies focused on (1) relief for the unemployed and poor, (2) recovery of the economy back to normal levels, and (3) reform of the financial system to prevent a repeat depression.    These policies should be focused on creating a framework for sustainable growth, with rapid implementation of investment, production, and employment, and its policy effects are widely spread. One of the policy measures is to support the overcomi...

K-pop, Hallyu and Star Marketing of Dongdaemun Style

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Thanks to Hallyu (the Korean wave) and the growth of K-pop idols, Dongdaemun market is indirectly obtaining advertising & promotional performance of its products. As is widely known, Hallyu concept is used to explain the expansion of Korean pop culture and entertainment to the rest of the world. This was done through television, films, and music, in which K-pop enters. Among them, the most popular recently, BTS are a K-pop group made up of seven members such as Jin, Suga, J-Hope, RM, Jimin, V and Jungkook, who come from all over South Korea. They launched in 2013 and have since rocketed to global stardom. Unfortunately, BTS were forced to cancel their international ‘Map of Soul tour’ dates 2020, because of the COVID-19 pandemic. Even in such a dark situation, they report that it will be approaching fans around the world during an online concert in June.  Whether or not, a large number of stars leading Hallyu are affecting the fashion and its trends of the world market like one ...