Fashion retailing, where and how to purchase

Next In Fashion (NIF) is a reality show and fashion design competition series debuting on Netflix in January 2020. Over ten episodes, eighteen designers compete in rounds based on design trends and styles that influence what people wear worldwide. + The winner of NIF, Minju Kim is from South Korea and started her own label in 2014 with her sister who runs the business side of the brand. We are very proud of her award. New star was born. Although the choice of patterns and colors is tricky, she seems to have been highly regarded for applying patterns and colors to her own style. The birth of such a star-class designer will give a stimulus to Dongdaemun designers. In Dongdaemun market, there are many people who design dreams. In other word, they want to be a famous designer and have a big dream of developing their own brand and becoming a wealthy merchant.  Needless to say, any dream will come truly to those who work diligently. As we discussed with SeoulClick CEO & ex...

The 2nd Dongdaemun Myth, which the Curtain has already risen (Smart Management of Sewing Factories) In the growing trend of online commerce, we can argue that Dongdaemun merchants are rewriting a miracle story that happened over 20 years ago. Rather, it is true that the curtain of the 2nd Dongdaemun myth has already risen. “Good begun is half done.” Like this Korean proverb, the increase of online commerce is the necessary condition of the 2nd Dongdaemun myth. If so, what is the sufficient condition of the 2nd Dongdaemun myth? As we all know, Dongdaemun merchants have been selling designer fashion products at low prices since early 2000s. Since then, the growth of Dongdaemun market and Its mythical management performance was due to the hard work of human resources which has worked in many sewing factories located in the northern region (Gangbuk) of the Han river in Seoul as well as Dongdaemun merchants. Originally, miracles or myths cannot be done by people. That is to ...

As we often discussed, wholesalers in Dongdaemun market have continued to grow and develop their business size and performance with a peculiar marketing strategy of ‘selling good fashion products at lower prices’. Recently, however, the number of local retailers and foreign buyers visiting Dongdaemun wholesale market has declined significantly. Many people have been greatly worried about the difficult situation of Dongdaemun market. Is Dongdaemun market a chronic management crisis? Or is the market's future situation really dark? Instead of answering this question, we need to think about the causes of today's management crisis in Dongdaemun market. Depending on the idea, the phenomenon is due to the concentration of population in Seoul and the metropolitan area, and the recession of the local economy caused by the aftermath. As well as, there is a big reason for the rapid increase in the size of online commerce. On the other hand, such an increase in online com...